Urban Outfitters Design Challenge
BACKGROUND
I interviewed with Urban Outfitters back in 2018. As part of their interview process I was given a design challenge to complete. Below showcases the onboarding flow for a new customer interested in joining an apparel rental program for Urban Outfitters.
CHALLENGE
Get customers interested in joining a rental apparel program at Urban Outfitters.
SOLUTION
Create a mobile application that is simple, approachable and gets right to the point.
RESULTS
An attention grabbing UI that highlights what the rental program will entail.
CREATE A BRAND IMAGE
Because this app would encompass all three brands: UO, Anthropologie and Free People I wanted to create a logo that would bring all three together. So I pulled in each brand color to make up the sides of a shipping box.
USER TESTING
Next, I created a test plan to try to find out what some of my friends liked and disliked about clothing rental apps and websites.
AT A GLANCE
In the United States, around 273.5 million individuals are online shoppers, accounting for roughly 82% of the U.S. population.
– OBERLO ↗
BACKGROUND
NAME OF INTERVIEWEE
Jenna
AGE AT THE TIME
24
OCCUPATION
Designer
INTERVIEW QUESTIONS
INTERVIEWER: Do you prefer to shop in store or online?
JENNA: Both
INTERVIEWER: When shopping online do you prefer to use your phone or your computer?
JENNA: I use my phones browser because downloading an app is a hassle.
INTERVIEWER: Have you ever done any apparel rental programs?
JENNA: No
INTERVIEWER: What has prevented you from doing rental programs?
JENNA: The price turns me off
INTERVIEWER: What would you expect or want to see from a subscription app created by Urban Outfitters?
JENNA: I would like it if I could receive home goods in addition to clothing because I love all their home decor!
PUTTING IT ALTOGETHER
Below are screen shots of the final designs for the project.
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