Windsor Communities

BACKGROUND

Windsor is a property management company. They promote a “Commitment to Better Living” and have luxury apartments throughout the United States. They put their residents first. They invest in, develop, and create apartment communities across the country.

CHALLENGE
Create a new website that is more contemporary, personalized and has more SEO visibility.

SOLUTION
Improve the experience by taking a deeper look at what currently exists, how the site is performing overall and improve content to reach more people across multiple social media platforms.

RESULTS
A more robust website that showcases all that Windsor has to offer.

USER TESTING

We did a discovery workshop with Windsor to gain a better understanding about what they wanted to achieve with their new website. We conducted user testing both in person and online to make sure we were taking into account what was important to users.

88%

OF RESPONDENTS SAID READING CURRENT RESIDENT REVIEWS WAS AN IMPORTANT PART OF THE PROCESS.

“Lots of detail, customer reviews, mapping of where the community is. And staff that isn’t too pushy.”

92%

OF SURVEY PARTICIPANTS STRONGLY AGREED SEEING AN APARTMENT’S PROXIMITY TO POINTS OF INTEREST WITH AN ON-PAGE MAP IS CRITICAL.

“I leased my current apartment completely online, site unseen. I had to since I moved here from out of state. The staff made it very easy for me to sign my lease online… in short I love the location, amenities, and staff at my current apartment.”

82%

OF SURVEY PARTICIPANTS SAID PRICE AND AVAILABILITY WAS A CRITICAL WAS A CRITICAL DETAIL ON AN ONLINE LISTING.

“Love when properties have the full price and leasing details available.
Even with specials included.”

CRAFTING AN EXPERIENCE

Using the results from both the user testing and Google Analytics we were able to put together a site map and content hierarchies to suggest a new website structure.

Windsor Communities site map that shows a utility nav, primary nav, and footer nav.

CONTENT HIERARCHIES

Content hierarchies help clarify a page’s purpose before shifting focus to visual design. It's about guiding users' attention and ensuring they find the information they need quickly and easily.

Content hierarchy for the Windsor Homepage

Content hierarchy for the Windsor Property Detail Page

WIREFRAMES

We presented several Wireframe options to Windsor to satisfy a variety of needs for their site and customer base while also aiming to consider personalization and SEO.