Identity Tattoos
A visual identity for a fictive company called Identity Tattoos. The idea is about a feel good tattoo shop that represents a modern, clean and welcoming design.
THE LOGO
At first glance, tattoos and barcodes live in opposite worlds—one artistic, the other utilitarian. But look closer, and you’ll find they share surprising parallels.
Both tattoos and barcodes serve as identifiers. Barcodes tell machines what something is. Tattoos tell people who someone is—or who they’ve become.
Line, spacing, pattern: whether it’s a minimalist barcode or a detailed sleeve, every element contributes to meaning.
“Tattoos are a permanent reminder of a temporary feeling.”
JIMMY BUFFET
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